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Use Animal Images That Matter

by | Sep 30, 2025

On an industrial pig farm, a sow chews repetitively on the metal bars of her gestation crate. Quebec, Canada, 2022.

Jo-Anne McArthur / We Animals

Picture this: a journalist files a story on gestation crates. The writing is sharp, the facts undeniable. But the photo? A piglet in a sunlit field. The words say captivity, but the image says freedom, and the impact of the piece evaporates in an instant.

This is an image selection fail, and we see it every day.

Generic image banks promise everything. Type “pig” into the search bar and you’ll get thousands of results … most of which will be filler and clichés.

That’s why we built the world’s most extensive animal photojournalism stock platform for those covering animal stories. The We Animals Stock Site is an ever-growing collection of 35,000+ photos and videos taken in factory farms, slaughterhouses, fur farms, roadside zoos and sanctuaries. Every high-quality image is vetted, fact-checked, captioned, and ready for download, often for free. (That’s right, free. Did you know our images are available to those helping animals at zero cost?)

A calf spotted with flies lies alone in an isolation pen at a Canadian prison farm. Shaun Shannon, who worked in the former dairy at Collins Bay Institution, says that calves and their mothers would call to each other for days when they were separated. In this calf barn, out of earshot from the prison's new dairy research barn, there is silence. Joyceville Institution, Kingston, Ontario, Canada, 2025. Jo-Anne McArthur / We Animals

An activist documents conditions for hens in an egg-laying barn. Spain, 2017.

Jo-Anne McArthur / Animal Equality / We Animals

The Correctional Service of Canada intended to use this former chicken barn to house hundreds of goat kids to seed an industrial goat dairy operation at Joyceville Institution. Since the controversial goat program was paused in 2021, the barn sits empty and unused. Collins Bay Institution, Kingston, Ontario, Canada, 2025. Jo-Anne McArthur / We Animals

Red-feathered native chickens being unloaded from trucks at a slaughterhouse. Taipei, Taiwan, 2019.

Jo-Anne McArthur / We Animals

Member of Parliament Scott Reid, left, and prison farm researcher Calvin Neufeld, right, visit the holding pen to the now-shuttered prison abattoir. Joyceville Institution, Kingston, Ontario, Canada, 2025. Jo-Anne McArthur / We Animals

A close-up underwater view of a crowded group of tilapia on an Indonesian fish farm, about to be harvested from the floating cage they live in. Indonesia, 2021.

Lilly Agustina / Act For Farmed Animals / We Animals

The Difference Is Truth 

We don’t stage idyllic barnyard scenes or use AI-generated or manipulated images. What you see is what happened.

The Difference Is Curation
When we choose a visual, it meets the highest technical standards and tells a story. Each image is selected for its ability to evoke emotion, reveal rarely seen truths, and show what life is really like for an individual animal. This level of curation means you don’t waste time wading through filler. Instead, you can quickly find images that are relevant, credible, and emotionally resonant.

Every image in the We Animals stock platform is handpicked by people who understand animals and farming systems. Our captions and descriptions are meticulously researched, fact-checked, and written to provide context you can trust.

One of 88 dairy cows involved in a McGill University research study at a Canadian prison farm. The new dairy research barn cost Correction Services of Canada more than CAD$20 million and took over three years to build. Joyceville Institution, Kingston, Ontario, Canada, 2025. Jo-Anne McArthur / We Animals

A red fox at a fur farm in Quebec, which has since been closed down. Quebec, Canada, 2014.

Jo-Anne McArthur / #MakeFurHistory / We Animals

Investigator and animal advocate Bogna Wiltowska (right) and a colleague interact with Buba, a female white raccoon dog rescued from a fur farm the previous night. Now awake after sleeping in a temporary cage following her rescue, Buba is curious when people come in to see her. She sniffs at people and accepts treats. Poland, 2024. Jo-Anne McArthur / Otwarte Klatki / We Animals

Investigator and animal advocate Bogna Wiltowska (right) and a colleague interact with Buba, a female white raccoon dog rescued from a fur farm the previous night. Poland, 2024.

Jo-Anne McArthur / Otwarte Klatki / We Animals

Member of Canadian Parliament Scott Reid tours the former cow maternity ward at a prison dairy farm with his office manager Sandra Finigan. The cost of demolishing the old dairy barn is estimated at CAD$650,000. The cost of building the new dairy barn is estimated at more than CAD$20 million including procurement fees, design & engineering fees, construction, and dairy equipment and technology. Collins Bay Institution, Kingston, Ontario, Canada, 2025. Jo-Anne McArthur / We Animals

A lone duck looks through the slats of the tiny cage she is confined to at a duck egg farm in Indonesia. Indonesia, 2021.

Haig / Act for Farmed Animals / We Animals

NGOs & campaigners: Strengthen your advocacy with images that move people

Social media influencers: Stand out with visuals that spark honest conversation

Teachers & students: Bring lessons and research to life with documentary truth

Journalists & academics: Back up your reporting with credible, fact-based imagery

The Difference Is Quality
Historically, the only way to see hidden animals or the inside of factory farms was through shaky hidden-camera footage or grainy stills. While these visuals are powerful, they’re often not high-quality enough for a billboard campaign or book cover.

We’ve changed that. Today, the We Animals Stock Site offers not only truth, but quality:  high-resolution visuals ready for global media and campaigns. The kind of visuals that can compete with glossy PR, and win.

We represent sought-after, globally award-winning photojournalists (Wildlife Photographer of the Year, BigPicture Natural World Photography Competition, COP26 Photography Competition and Bird Photographer of the Year, among others).

The Difference Is Integrity
We pay our photographers, prioritize their safety, and work to mentor the next generation of animal photojournalists. Every photograph is a real moment, witnessed and documented by a photojournalist who was there.

“The images allowed us to bring our research to life in vivid colour. They brought a power, depth, and dimensionality to our work and breathed so much life into the text. We feel incredibly fortunate to have a resource like this that we can turn to in order to illustrate our reports.” — Ann Katelynn Linder, Harvard Law School
An incarcerated man shovels manure and keeps the new dairy barn clean. Work is a requirement for all prisoners as part of their “correctional plans” but there has been high turnover in the farm jobs. As one Joyceville prisoner writes, “They do not see it worth their while to get covered in manure, etc. and simply refuse to work.” Joyceville Institution, Kingston, Ontario, Canada, 2025. Jo-Anne McArthur / We Animals

An Eastern grey kangaroo and her joey who survived the forest fires in Mallacoota. Mallacoota Area, Australia, 2020.

Jo-Anne McArthur / We Animals

A building formerly labelled "Pen Farm" was converted into a laundry following the 2011 closure of Canada's prison farms. The high volume of water consumed by dairy cows made the infrastructure conversion easy, and the laundry is expected to be more profitable than the former dairy, which operated at a loss. Collins Bay Institution, Kingston, Ontario, Canada, 2025. Jo-Anne McArthur / We Animals

A fisherman carries a shark at a market in a region that’s one of the largest exporters of shark fin to China. Lombok, Indonesia, 2013.

Paul Hilton / Earth Tree Images / HIDDEN / We Animals Media

Zelda is a hen who was rescued by Pear Tree Farm. She was picked on by the other hens and now seeks attention and comfort from people. Here she is having a cuddle and you can see her feathers starting to come back. Pear Tree Farm Animal Sanctuary, Wells, Somerset, United Kingdom, 2021. James Gibson / We Animals

Workers sort hours-old chicks on a conveyor belt at a chicken hatchery. The hatchery will vaccinate the healthiest chicks. Spain, 2011.

Luis Tato / Animal Equality / We Animals

“Editors/writers who cover animal issues: I highly, highly recommend We Animals’ royalty-free photo and video database. Photos are compelling and high-quality, thanks to Jo-Anne McArthur and other animal photographers.” — Kenny Torella, VOX

The Difference is Reputation
Our images appear in influential publications such as National Geographic, The Guardian, Canadian Geographic, Vox, and more, and in exhibitions, documentaries, campaigns, billboards and textbooks.


Accessible, Affordable, and Mission-Driven
And the best part? These images are 100% free for anyone working to help animals such as activists, NGOs, and educators, and very reasonably priced for commercial use.

As a non-profit, every licensing dollar goes back into documenting animal stories, exposing cruelty, and training future animal photojournalists.

Tell Stronger Stories
The image you choose isn’t decoration. It sets the tone, signals credibility, and either strengthens or weakens your message. In a market overflowing with generic content and AI visuals, credibility matters more than ever. Convenience is easy, but truth is what cuts through the noise and really moves people.

If you want truth and quality in your animal images, we invite you to start using the world’s largest animal photojournalism stock collection today.

Visit the We Animals stock platform to explore and download images and videos from our collection of 35,000+ visuals. Subscribe to our Stock Alerts for monthly updates on the latest visuals available.