At We Animals, our Theory of Change is rooted in a simple but powerful belief: when people truly see and understand the lives of animals, a spark is lit, perspectives shift, and meaningful change becomes possible.
We aim to be the spark.
Photojournalist Jo-Anne McArthur sits between rows of dirty cages confining raccoon dogs at a large fur farm during a nighttime investigation with Anima International. The wire-bottom enclosures house the animals above accumulated waste. Many animals show injuries, infections, blindness and foot deformities, while some pace and others lie motionless. Poland, 2024.
Andrew Skowron / We Animals
Through compelling photojournalism, we tell the stories of animals, stories too often hidden or ignored. By making their lives visible, we inspire compassion and challenge the ways animals are perceived and treated.
Equally important, we equip advocates, journalists, and educators with the resources to tell these stories themselves. By doing so, we empower others to enhance their campaigns, broaden their reach, and shape public discourse.
Together, these efforts create a ripple effect: stories spark insight; insight fuels compassion and advocacy, and advocacy drives both personal and societal change. This is how we move closer to a world where animals are truly seen, protected, and valued.
The following documents articulate our Theory of Change, which serves as the guiding north star for We Animals’ work, and our new 2026-2028 Strategic Plan, which outlines our goals over the next three years.
Read more about our two pillars and their associated outputs and outcomes in the full PDF version of We Animals’ Theory of Change.
Explore our 2026-2028 Strategic Plan to learn about our objectives and initiatives over the next three years.
A special thank you to Neysa Colizzi, The Mission Motor, and the We Animals board of directors for their help in articulating our Theory of Change!